Building a strong brand.
The building blocks of the brand Marktplaats.
On this page you will find our principles for typography, color, copy, photography, logo, tone of voice etc.
Logo
The Marktplaats logo contains two elements: the symbol (including the tilted ‘Z’ shape) and the logotype (word mark) attached to this symbol (i.e. the word Marktplaats’). The logotype is positioned behind the symbol.
Colour
Marktplaats uses two primary colours: Terra and Navy. These are the colours used in the logo. By consistently combining these primary colours with a large amount of blank space, you create a clear and distinct identity.
Typography
Bree Serif and Roboto are the two fonts used by Marktplaats. For headings and subheadings, we use the Bree Serif SemiBold font. The same font is also used in our logo, creating a clear brand identity.
Tone of Voice
For many years, the Marktplaats company credo has been: Ga ervoor (“Go for it”). This credo also guides us in everything we say and put in writing. We want to make sure you can do everything you want. You will find whatever you need at Marktplaats.
Icons
The style of our icons is characterised by their being drawn with a simple line that has an opening, if possible. The line is in the colour Navy.
Illustrations
Illustrations can help to reinforce a certain message, to surprise and to get attention. Every illustration has something surprising, a wink. As a result, this emotion adds to the expressions and ensures a positive impact with the target group.
Presentation template
To ensure consistency, we work with a standard Marktplaats PowerPoint and Google slides template. This template has various pre-defined slides from which you can choose.
Marktplaats Tune
Marktplaats has composed its own original, distinctive tune. By using this tune consistently on radio, TV and online, people recognise the advert as a Marktplaats ad.
Photography
Photos are the perfect way of adding emotion and warmth to communications. Marktplaats photos are always positive and energetic – down to earth yet special. And always worth a look.
Facts & Figures
Did you know that Marktplaats has been around since 1999? We have listed some facts and figures.
Download the Marktplaats Brand book
For a complete story we have bundled all the rules regarding our Brand in a PDF.
Download our Brand assets
To download our Brand assets you need access to the Marktplaats Google Brand Drive.
Employees
All employees have access to the Google Brand Drive. Log in via your eCG (eclassifiedsgroup) credentials.
Suppliers
All our suppliers must request access. Contact your contact person within Marktplaats and ask for access to the Marktplaats Google Brand Drive.
onderneming