Colour

Marktplaats uses two primary colours: Terra and Navy. These are the colours used in the logo. By consistently combining these primary colours with a large amount of blank space, you create a clear and distinct identity.

Secondary colours

Since we sometimes want to add more contrast and hierarchy to information, we have also defined two secondary colours: Terra Light and Navy Light. These are designed for use in tables, graphs or action plans.

We use the secondary colours only there is a functional purpose to do so. Keep it simple – make sure your content remains accessible.

Action signal and activating signal

In order to make an additional message really pop out, you can use the Actie Blauw (‘Promotional Blue’) option. Examples: offers and calls-to-action.

Use of colour

The colour schemes we use are instrumental to the look and feel of our brand. Our aim is to create a bright and welcoming look and feel, so we use a lot of white in our content.

White background

The ratio between our colours and the white background depends on the amount of information and the font size. White generally dominates our content.

In media including multiple types of layout – including online videos, brochures and dynamic banners – you can also use a background in terra or navy. We do this when we need more variety or when we want to create an attractive lead-in, i.e. introductions to Instagram videos, slides for presentations, spreads in brochures and dividers between online banners.