Music is the secret weapon of the communications industry. Studies have shown that the chances that we will like an advert are higher if we enjoy the music featured in it. In fact, while consumers might be able to avoid the images we’d like to programme into their minds, there’s no escaping from music.
When used effectively, music can add a whole other dimension to your ad: it can become dazzling, affecting, original and – above all – unique to a brand.
Marktplaats has therefore composed its own original, distinctive tune. By using this tune consistently on radio, TV and online, people recognise the advert as a Marktplaats ad.
The Marktplaats tune suits the brand because it’s positive and energetic. It also has a pleasant rhythm that works well with all kinds of moving images, creating a nice pace for all adverts.
We use the theme tune for TV adverts, radio adverts and online content such as online video and Instagram stories.
onderneming