Illustrations

Illustrations can help to reinforce a certain message, to surprise and to get attention. Every illustration has something surprising, a wink. As a result, this emotion adds to the expressions and ensures a positive impact with the target group.

Keywords interwoven in the illustration style are:
human, personal, connection, pleasure and “Sense of Achievement”.

The openness in the lines is derived from the icons as they are used on the site. In this way we ensure that illustrations and icons are clearly a family. The use of color fully matches our identity and is therefore very recognizable. Due to simplicity and good scalability, the illustration style can be widely applied.

Use of colors

For consistency and brand recognition, Illustrations are built from the following fixed color samples.

The light and dark tones are derived from the basic colors Terra, Navy and Action. We do not use transparency so that the colors remain fresh.

Download the color chart for a complete overview.

Animation

Animation makes it possible to bring a story to life. The result is a higher involvement of the recipient, who not only understands the story, but also remembers it better.

Here too, line management works in the background as a connecting factor. Scenes are linked to each other by holding on to the baseline on which the situations are projected.

The construction and dismantling of a scene goes from right to left. Because an empty intermediate pitch is created, different scenes can be played modularly in a loop one after the other.